Marketing Your Vacation Rental

Filling Your Remaining Vacancies

Written by Elizabeth Weedon
5/5 - (5 votes)

The recent trend has seen record-breaking numbers of vacationers booking earlier than pre-pandemic times, but there are still many procrastinators who will wait until the spring – and even continue to book right through the summer.

How can you book up your remaining availability?

If you do still have availability late in the booking season, here are a few tips:

  • Post a FREE Owner Special with any special offer you’d like. (See the link under the Manage Listing section in your Homeowner Center.) Owner Specials are eye-catching and can be posted at any time of year.
  • If you’d like to turbo-boost your listing’s exposure and your special offer, purchase a Last-Minute Availability Alert. Doing so enters your listing onto our Special Deals and Last-minute Availability page, which receives a ton of vacationer traffic, and costs very little.
  • Promote your home on social media, including a direct link to your listing. Read more about The Value of Social Media.
  • Respond immediately to any inquiries (see our post about the best way to respond to inquiries), and, if the vacationer provides a phone number, call them.
  • The most desirable weeks of the summer are the last two in July and the first 2-3 in August.  Consider pricing your weeks accordingly.
  • Make sure your calendar is up to date! Many vacationers will sort by “Calendar Last Updated,” and you definitely don’t want to fall to the bottom of the list.
  • Have your pricing set for as many upcoming months as possible. While the bulk of the traffic is related to people looking for a last minute getaway, many are looking for the fall, long-term, and even rentals for next summer!
  • Make sure your pictures are the best they can be – large, seasonal, and as many of them as possible. Need help? Ask about our photography, video, and consulting services.
  • Solicit guest reviews from your past guests, if you have had any. Read more about the importance of guest reviews.
  • Our Marketing Team offers a great Exposure Package to give your listing increased exposure on all our social media channels.

About the author

Elizabeth Weedon

Elizabeth Weedon - Although I’ve worked for since 2008, I’ve been a loyal homeowner on the site since early 1998, just a few months after the website was launched by the Talmadges. I grew up summering on the Vineyard and managed my family's rental home there since the mid-1980’s. I’m passionately devoted to the Vineyard – and to WeNeedaVacation, which I credit with enabling me to hold onto the special property that has been in our family for nearly a century. An enthusiastic member of the WNAV Homeowner Support Team, I endeavor to keep my finger on the pulse of the Cape and Islands vacation rental industry so that I can provide homeowners advice about how to ensure their booking success with us. With owner Joan Talmadge, I am also responsible for editing and writing much of the text on our website, our monthly newsletters, and Homeowner Blog posts.


  • I have listed my properties for over 5 years and I am very happy with how has helped my rental business grow! Much appreciated.