Given current economic conditions and the large inventory of vacation rental properties available on the Cape and Islands, it’s more important than ever to make your listing stand out in the crowd. One of the most effective ways of doing so is to offer something special as an incentive to book your home – and then leverage the offer to catch vacationers’ eyes on your listing. Kind of a one-two punch.
What can you offer?
It doesn’t have to be an arm and a leg! Sometimes a $25 gift certificate at your favorite local restaurant or ice cream shop can be as effective as a price reduction in your rent. We all love to get a little something for nothing.
As the season nears and you still have some vacancies, certainly consider lowering your price. But if you do, be sure to SHOUT out the good news on your listing!
How to best advertise your special offer
On WeNeedaVacation.com listings, the most effective way to communicate your special offer and make your listing stand out is to set up an Owner Special. It’s a free feature intended to highlight a price reduction, special weekend rate, cancellation, or special offer. Log in to set up your Owner Special by clicking the Owner Special link under the Manage Listing section of your Homeowner Center .
• If you do reduce your price, be sure to revise your pricing on your calendar. Remember that vacationers can search by price caps, so if you don’t reduce the price on your calendar, you may miss folks looking for a price cap below your original price.
• Be specific! Rather than, “Inquire about off season weekend packages,” give the details such as “Winter weekend getaway: $199 for two people.”
• If your Owner Special is time sensitive or specific to a certain rental week, be sure you update or remove it as soon as it become inappropriate.
Have you posted Owner Specials before? What worked and what didn’t? Do you have any creative suggestions for fellow homeowners?