Marketing Your Vacation Rental

The Value of Social Media

Written by Kennedy Ryan
The Value of Social Media
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With almost half the population using social media daily, Facebook, Instagram, and Pinterest are a big part of everyone’s lives. In this age of technology, social media has become a very valuable tool.

The 3 Biggies: Facebook, Instagram, and Pinterest

While Facebook and Instagram are owned by the same company, each app has different features. Facebook users can post “statuses” to keep their friends updated on their lives, join groups of people, and like or follow pages of their interest. Instagram users can follow accounts, post visual content (either video or pictures), and browse the Explore section to see content similar to their interests. Be sure to follow us on Facebook and Instagram to see more of our content.

Pinterest is another great app that WeNeedaVacation uses to share tips, rental information, and travel guides. Users can create “boards” to showcase their “pins.” For example, WeNeedaVacation has a board that specifically features rentals. As a Pinterest user, you’re able to “pin” our content to your own boards, thereby saving it to view later on your own account. This is a great app for saving recipes, sharing ideas with your friends, and getting creative. Be sure to check out our Pinterest to see our pins and board content.

Promote your listing on social media

If you want to share your listing on your own Facebook, Instagram, or Pinterest account, you can do so easily by clicking one of the social media icons on your listing’s page:

These apps are useful tools for keeping in touch with friends and families and for businesses to share information.  Here are some of the reasons social media is extremely valuable for both the WeNeedaVacation team and homeowners.

Stay “Top of Mind” with Social Media

Social media is a great way to break through the noise of other advertisements. While you may only hear an advertisement once, you will see repeat messages if you’re following an account on social media. While our social account posts aren’t necessarily “advertisements,” they’re persuading our audiences to book with WeNeedaVacation. With almost 17,000 followers on Facebook and 15,000 on Instagram, WeNeedaVacation social media posts are viewed daily by the same large audience, helping to stay on the top of their minds.

According to Forbes, “digital marketing specialists predict that we are exposed to over 4,000 advertisement messages a day.” Due to this, advertisements can get lost in the mix. On your way home from work, for example, you may see a billboard for a local car dealer. But you may quickly forget this billboard as you’re exposed to other signs on your commute including messages on the radio, etc.

Build a Feeling of Community

Social media is a great tool for helping people stay connected. Users can connect with their friends, like pages, join groups, and more. With over 800 members, our Vacation Rental Owners Community group is a great way for homeowners to stay connected. Group members can ask questions, give advice, or find new tips for managing their rental. These members feel informed, connected, and part of a community!

Engage with an Audience

Overall, social media is a great tool for getting people excited and engaged. Instagram and Facebook Story features are videos or pictures that only exist on the page for 24 hours. Users enjoy this experience because it provides authentic content. Typically, these Stories lack filters and show things as they are without the perfection of many traditional “posts.”

How WeNeedaVacation.com uses social media to promote your listing

WeNeedaVacation.com uses this as a tool to share recommendations for activity ideas, videos of the beach, or promote rental properties. It helps us interact with our daily audience, bring them exciting ideas, and influence them to return for more daily content.

Social media is also a great way for you to engage with potential vacationers. For example, if your home is located in Brewster, we have a variety of blogs, Facebook posts, and Instagram posts related to Brewster. You can share this content on your personal Facebook, Instagram account, or anywhere you promote your rental. This enables you to get vacationers excited about nearby attractions and beaches related to your rental!

Not everyone has a social media account. You don’t have to personally have a social media account, however, to have your home promoted. Check out our Exposure Package for more information about getting your home featured on the WeNeedaVacation social accounts.

But if you do, check us out on:

Facebook – https://www.facebook.com/CapeandIslandsVacations

Instagram – https://www.instagram.com/weneedavacation/

Pinterest – https://www.pinterest.com/weneedavacation/

About the author

Kennedy Ryan

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