The recent trend has seen record-breaking numbers of vacationers booking earlier than pre-pandemic times, but there are still many procrastinators who will wait until the spring – and even continue to book right through the summer.
How can you book up your remaining availability?
If you do still have availability late in the booking season, here are a few tips:
- Post a FREE Owner Special with any special offer you’d like. (See the link under the Manage Listing section in your Homeowner Center.) Owner Specials are eye-catching and can be posted at any time of year.
- If you’d like to turbo-boost your listing’s exposure and your special offer, purchase a Last-Minute Availability Alert. Doing so enters your listing onto our Special Deals and Last-minute Availability page, which receives a ton of vacationer traffic, and costs very little.
- Promote your home on social media, including a direct link to your listing. Read more about The Value of Social Media.
- Respond immediately to any inquiries (see our post about the best way to respond to inquiries), and, if the vacationer provides a phone number, call them.
- The most desirable weeks of the summer are the last two in July and the first 2-3 in August. Consider pricing your weeks accordingly.
- Make sure your calendar is up to date! Many vacationers will sort by “Calendar Last Updated,” and you definitely don’t want to fall to the bottom of the list.
- Have your pricing set for as many upcoming months as possible. While the bulk of the traffic is related to people looking for a last minute getaway, many are looking for the fall, long-term, and even rentals for next summer!
- Make sure your pictures are the best they can be – large, seasonal, and as many of them as possible. Need help? Ask about our photography, video, and consulting services.
- Solicit guest reviews from your past guests, if you have had any. Read more about the importance of guest reviews.
- Our Marketing Team offers a great Exposure Package to give your listing increased exposure on all our social media channels.
I have listed my properties for over 5 years and I am very happy with how Weneedavacation.com has helped my rental business grow! Much appreciated.
The articles printed are always on point and very helpful to me! Thank you, Paula Sociedade, Owner of Villa Sociedade, Truro, MA 02666