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Aug 08 2016

Marketing to last-minute vacationers

19035-7A critical key to our successful marketing efforts at WeNeedaVacation.com has always included looking at data, based on over 18 years of experience, and identifying vacationer trends. We have reported, for example, that right after the holidays, people start to plan their next summer vacation. While our web traffic certainly shows a huge jump a few weeks into the start of the year, January is not actually the busiest time on our site for vacationers.

The graphic below reflects the large jump in traffic at the start of the year, but it also indicates the steady growth in traffic that continues well into the heart of the summer.

webtraffic

While one might expect and hope that most vacationers are advanced planners, many of them are actually procrastinators!

How should you market your home accordingly?

If you do still have availability late in the booking season, here are a few tips in order to take advantage of the heavy traffic during the summer months:

  • Make sure your calendar is up to date! Many vacationers will sort by “Calendar Last Updated,” and you definitely don’t want to fall to the bottom of the list
  • Have your pricing set for as many upcoming months as possible. While the bulk of the traffic is related to people looking for a last minute getaway, many are looking for the fall, long-term, and even rentals for next summer!
  • Post a Last Minute Availability Alert. We receive a ton of traffic to our Deals and Specials page. This is a way to make sure your home is seen with the rest of your competition!
  • Make sure your pictures are the best they can be – large, seasonal, and as many of them as possible.
  • Be sure to solicit guest reviews from your past tenants. Vacationers often tell us that they will move on to another listing if one doesn’t have any reviews, or if none of the reviews is from within the last year or so. Read more about the importance of guest reviews.

For other tips, read our post about filling last-minute vacancies.

Marketing to last-minute vacationers
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About the author

Tyler Pyburn

Tyler Pyburn - I am a newcomer to WeNeedaVacation.com, but am absolutely ecstatic to be part of such a seasoned team as a Marketing Manager. I've spent the past few years as a digital marketing maven helping brands build their online presence and will assume a similar role here. I also had a short stint as a sports reporter for CBS, but now I’d much rather find my way to a bleacher seat at a Cape League game than in the press box. My wife and I live on the south shore with our three dogs; Dale,Trot, and Vinny.Email Tyler

2 comments

  1. Paula Sociedade

    I have listed my properties for over 5 years and I am very happy with how Weneedavacation.com has helped my rental business grow! Much appreciated.

  2. Paula Sociedade

    The articles printed are always on point and very helpful to me! Thank you, Paula Sociedade, Owner of Villa Sociedade, Truro, MA 02666

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