From the WNAV Office Guest Communications Managing Your Vacation Rental Marketing Your Vacation Rental New to Renting Technology and Internet of Things

[Infographic] Guest Reviews and Their Impact on the Vacation Rental Marketplace

Written by Shannon Russo
5/5 - (7 votes)
We’ve combined our recent vacationer survey results with our site booking statistics to demonstrate how guest reviews are changing the way vacationers choose and book vacation rental homes. To view the original post, see the original guest reviews infographic.

Vacation Rental Guest Reviews Infographic

Infographic authored by To view the original post, see the original guest reviews infographic.

Did you like this?

About the author

Shannon Russo

Shannon Russo - It gave me great pride and pleasure to be the driving force behind the Homeowner Blog from it's inception in November 2011 until September 2014. During that time, I also had the opportunity to educate and empower homeowners through the production of a Homeowner Video Tutorial series, the design of all email communications, and assisting Cape and Islands homeowners with the knowledge I have gained from owning a just-off Cape vacation rental home for over ten years. Email Shannon


  • Awesome infographic Shannon! Is there a way to embedd it on our blog (and of course credit you for that)? I recently spoke at the European HomeAway Owner Summit in London exactly on the importance of reviews and I gave a presentation to the audience explaining the impact guest reviews have in a vacation rental business.
    You are so right! And every property owner should never underestimate the impact of reviews on their future business. We have over 100 positive reviews on HomeAway only (we advertise on a bunch of sites) and they are all 5 stars but maybe a couple, which are 4 stars. The reputation we built over time, the word of mouth and referrals we were able to generate due to our dedication and passion paid countless times. So we are a thriving business growing on the belief that 5 star service and unbeatable communication is key to success.

    If you think it adds value to the cause, I would be glad to share the slides and a copy of the presentation with you and your readers here:

    Antonio Bortolotti
    Founder & MD
    Vacation Rental Secrets

    • Hi Antonio. Thanks! In addition to HomeAway, do you advertise on any websites that are locally owned and operated in the area of your rental(s)? If yes, have you noticed a difference in the quality of the inquiries you receive from the local site?

      You are more than welcome to post the infographic on your blog. If you click the link above to the original infographic, you’ll see the embed code at the bottom. I was able to include the code on my reply on LinkedIn, if that’s better.

      I would love to speak with you some more privately about having you as a guest blogger. I’ll be in touch probably early next week.

      Best, Shannon