Managing Your Vacation Rental Marketing Your Vacation Rental New to Renting

5 Tips to Capture “The Big Picture” When Advertising Your Rental Property

Written by Becky Fischer
5 Tips to Capture “The Big Picture” When Advertising Your Rental Property
11 4.6

We constantly encourage homeowners to improve their pictures. Pictures are not only the first impression of a property listing, but according to vacationers, the most important impression. As testimonials and data suggest, better pictures lead to better bookings.

Here are 5 suggestions for taking bright and inviting pictures to better market your home:

1. Think summer, even in November

Turn on the lights in your rental. So simple and so effective. Suddenly a room looks and feels brighter. Please do not take pictures at night or when it is snowing. Buy fresh flowers that look summery.

Kitchen – Proper lighting

Kitchen – Poor Lighting

2. Focus on making a picture pretty, not all-inclusive.

I feel it is better to have a pretty picture of part of the room, than a picture of door jams with all of the room. Use the caption to explain the room and the details about the TV, walk-in closet, etc. Less ceiling, more room. And please, I do not mean to sound bossy, but tidy up first! Even consider setting the table for a meal, invite the vacationer to envision themselves on their vacation in your home.  As Ansel Adams said, “Photography is more than a medium for a factual communication of ideas. It is a creative art.”

Table set

Table not set

3. Be sure to photograph the master bedroom, living room, and kitchen.

The person paying the rent is probably the person sleeping in the master bedroom, so be nice to them. Show them a lovely picture of their bedroom. And make the bed, for crying out loud! No mattress cover shots. People choose vacation rentals over hotels for many reasons, but one is for the kitchen, to cook. So buy some bananas or apples, put them in a bowl, and make your kitchen look lovely.

4. Show the closest beach!

Whether your rental is on the beach or inland, vacationers are coming to the Cape and Islands to be on the beach! Take a blue-sky, green beach grass picture focusing on the scenery and not people. Show a sunny (not at sunset!) beach that isn’t super crowded. Don’t have the perfect shot? Ask us. We have a repertoire of gorgeous beach pictures of most Cape and Islands beaches that we can share with you!

5. Hire yours truly.

Does it all sound too time consuming or complicated? Have stage and photograph your home. I have photographed more than 350 homes on our site with tremendous success. Here is a recent testimonial I received this week from a homeowner in Orleans:

“The pictures were wonderful!  You really captured the look I was hoping to achieve. Thanks again for a beautiful job!”  

Framed, proper lighting, crisp

Unframed, over-exposed, grainy

The key is to put yourself in the shoes of a vacationer who is planning a trip to Cape Cod from out of state. Which pictures would lead you to inquire about the home and possibly mail a stranger a rental check? Also, look at the other rental homes listed in your town – how do they present their homes? And finally, don’t neglect the terrific marketing value of the pictures’ captions! A well-chosen adjective or “with sliders to back deck and yard,” for example, can provide a significant psychological impact on the viewer.

How are your pictures helping the marketing success of your vacation rental listing?

About the author

Becky Fischer

Becky Fischer - I have worked for since 2003 and have lived in Brewster with my husband and three children since 2006. I grew up outside of Boston, spent summer vacations on Nantucket, and was married in Orleans. My favorite activities on the Cape are walking on the CCRT, deep breaths at the beach, oystering, yoga classes, and working with my community to support the schools and local events. Wearing several hats at work, I offer photography and video services to homeowners, work closely with the Chambers of Commerce, promote the site through social media, and distribute thousands of buckets, frisbees and lawn signs! You should see my garage! Email Becky