We constantly encourage homeowners to improve their pictures. Pictures are not only the first impression of a property listing, but according to vacationers, the most important impression. As testimonials and data suggest, better pictures lead to better bookings.
Here are 5 suggestions for taking bright and inviting pictures to better market your home:
1. Think summer, even in November
Turn on the lights in your rental. So simple and so effective. Suddenly a room looks and feels brighter. Please do not take pictures at night or when it is snowing. Buy fresh flowers that look summery.
2. Focus on making a picture pretty, not all-inclusive.
I feel it is better to have a pretty picture of part of the room, than a picture of door jams with all of the room. Use the caption to explain the room and the details about the TV, walk-in closet, etc. Less ceiling, more room. And please, I do not mean to sound bossy, but tidy up first! Even consider setting the table for a meal, invite the vacationer to envision themselves on their vacation in your home. As Ansel Adams said, “Photography is more than a medium for a factual communication of ideas. It is a creative art.”
3. Be sure to photograph the master bedroom, living room, and kitchen.
4. Show the closest beach!
5. Hire yours truly.
“The pictures were wonderful! You really captured the look I was hoping to achieve. Thanks again for a beautiful job!”
The key is to put yourself in the shoes of a vacationer who is planning a trip to Cape Cod from out of state. Which pictures would lead you to inquire about the home and possibly mail a stranger a rental check? Also, look at the other rental homes listed in your town – how do they present their homes? And finally, don’t neglect the terrific marketing value of the pictures’ captions! A well-chosen adjective or “with sliders to back deck and yard,” for example, can provide a significant psychological impact on the viewer.
How are your pictures helping the marketing success of your vacation rental listing?