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Dec 29 2016

Why you should reach out to your prior guests

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Chances are, you’re probably starting to get inquiries for next summer.  But have you reached out to your past guests yet?  Repeat guests are the best kind, and they might appreciate the nudge!  While you’re at it, contact vacationers who inquired about your home in the past but never booked it.  If they were interested once, they might be interested again.

I recently sat down with Lauren Binder from our homeowner team to discuss her thoughts about the who, what, where and when of reaching out to prior guests. 

Some of the questions we answer:

  • When is the best time to reach out?
  • Is it different for Martha’s Vineyard and Nantucket than the Cape?
  • Does the size of the house make a difference in terms of timing?
  • Should you hold weeks for guests who say they might want to come back?
  • How far back in time should you go when contacting past guests?
  • What is the best method for staying in touch?

We actually wrote a very popular  blog post about this a few years ago that covers all the reasons why you should be contacting your prior vacation rental tenants.

Why you should reach out to your prior guests
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About the author

Tyler Pyburn

Tyler Pyburn - I am a newcomer to WeNeedaVacation.com, but am absolutely ecstatic to be part of such a seasoned team as a Marketing Manager. I've spent the past few years as a digital marketing maven helping brands build their online presence and will assume a similar role here. I also had a short stint as a sports reporter for CBS, but now I’d much rather find my way to a bleacher seat at a Cape League game than in the press box. My wife and I live on the south shore with our three dogs; Dale,Trot, and Vinny.Email Tyler

1 comment

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  1. Valerie Scheel

    We send a photo Christmas card of the cottage in the snow with the printed inscription “Happy Holidays Happy Memories” and occasionally will write a handwritten message on the back asking for a review.(just the tenants from summer past)

    I do not say anything about a return rental which would detract from the pure Christmas spirit, making it more a commercial than a friendly greeting. If this does not inspire a renewal, I let it rest since I am adverse to hard sales pitches.

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