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Feb 02 2016

Listing Accuracy Maximizes Bookings

checklisticonAre you confident that your listing is accurate and up-to-date? If not, you could be missing out on valuable marketing opportunities and losing bookings to your competition!

Use the helpful checklist below to quickly review your listing to be sure that it adequately markets everything your home has to offer, including any updates you’ve made over the years. Make your listing outshine your competition, and reap the benefits!

Listing Review Checklist

 

What to check for:

Amenities

Are they accurate? Have you added any new ones? (Internet? Cable TV? AC units?)

Calendar

Do you update the date stamp at least every few weeks?

Google Map

Is the zoom capability enabled on your listing, and is the pin accurately placed on the map?

Title

Does it promote your home’s greatest assets?

Property Description

Does it include plenty of information about your home’s interior, setting & location? Did you mention some of your valuable amenities including any special entertainment packages like Netflix, Hulu, Chromecast, Wii, etc.?

Nearest beach field

Do you provide both the name AND the actual distance (not the time it takes to get there)?

Photos

Do you have enough? Are they large? Good quality? Do they include the nearest beach?

Photo captions

Are they descriptive and informative?

Guest reviews

Do you have at least one or two reviews from each year? Do you use the Guest Review Request Form to easily solicit reviews from your guests each booking?

Inquiry Text Alerts

Beat your competition to the draw by enabling the Inquiry Text Alerts feature to receive instant notification that you’ve received an inquiry.

About the Owner

Write something about yourself and what you particularly love about your home and its setting in order to make that valuable personal connection with your potential guests.

Optional:

 

    Owner Special

Do you have any availability you’d like to specifically promote, or a price reduction or special deal?

    Last-minute      Alert

Do you have any last-minute (within the next 4 weeks) vacancies to fill?


Note: Included in the checklist are reminders to take advantage of some of the valuable features we’ve made available to you including:  Inquiry Text Alerts, the About the Owner feature, the map zoom capability, and the Guest Review Request Form.  (Read more about Our Newest Features.)

Listing Accuracy Maximizes Bookings
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About the author

Elizabeth Weedon

Elizabeth Weedon - Although I’ve worked for WeNeedaVacation.com since 2008, I’ve been a loyal homeowner on the site since early 1998, just a few months after the website was launched by the Talmadges. I grew up summering on the Vineyard and have managed my family's rental home there since the mid-1980’s. I’m passionately devoted to the Vineyard – and to WeNeedaVacation.com, which I credit with enabling me to hold onto the special property that has been in our family since the 1920’s. An enthusiastic member of the WNAV.com Homeowner Support Team, I am particularly involved with our new listers, providing assistance with the sign-up process and advice about how to create the most effective listing to ensure their booking success with us. I have recently taken over our press and public relations needs. And, with owner Joan Talmadge, I am also responsible for editing and writing much of the content on our website, our monthly newsletters, and the blog posts. My husband and I live in Wellesley where we have raised our 2 grown kids and our Black Lab, Maisie. Email Elizabeth