Managing Your Vacation Rental Marketing Your Vacation Rental

The Advantages of Year-Round Advertising

Written by Joan Talmadge
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Near the end of the summer season, we hear a myriad of reasons why some homeowners aren’t opting for an annual subscription.  Among the more common are:

“I need to take a break from inquiries.”  Really, I ask? Early bookings for the next summer season are more likely to result in getting your asking price.

“I can’t afford it.”  An annual subscription is only $100 more than a 6-month subscription. Just one booking would more than pay for this extra cost.

“I never get bookings until after the first of the year.”  Many early birds like to book their next summer vacation early.  Even if you get only one early booking, you’ve gotten a jump on the next season.

“I like to give previous guests until January to decide if they want to come back.” Tenants often express interest in returning but then end up changing their minds. I recommend that you extend to your past tenants a right of first refusal. Explain that you will tentatively hold the week for them but only until you receive an inquiry for the same week. At that point, you can notify them and have them commit to the week with a signed lease and deposit.

Among the other reasons to advertise year round are:

  • Our site enables vacationers to save and/or share listings with others. If they return to your listing at a later date, and it’s inactive, they’ll be unable to see it and will move on.
  • Advertising year round increases your chances of getting valuable shoulder and off season bookings.
  • If your booked tenants want to return to a listing to review it or share it with others and it’s not there, they panic and think it might be a scam.
  • The annual listing is the most cost effective plan.  So, if you’re not already advertising year round, keep in mind that your competition is!

About the author

Joan Talmadge

Joan Talmadge - My husband Jeff and I created in 1997, shortly after buying our Cape home. My background includes teaching fifth grade for 8 years and writing and editing educational publications for 15. I get great joy from helping fellow homeowners successfully rent their homes. Jeff and I are proud to have two of our three grown children working for, truly a family-run business. For me, the Cape and Islands are magical all times of the year -- whether it's walking on Nauset Beach, playing golf, or enjoying family and friends. Email Joan