Tag Archive: vacation rental marketing

Nov 15 2016

Marketing your Vacation Rental. The Roadmap For Success

Every year, we plan for the Homeowner Forum the same way: by asking ourselves two questions.  First, how can we best help our homeowners? And second, how can we change it up from last year’s Forum? This year, we decided to break our presentation, “Gaining the Competitive Edge,” into two sections: marketing and managing. 

Becky Fischer and I …

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Jun 04 2015

The Countdown to Summer is Underway!

Because vacationers – and homeowners, too – tell us that they can’t wait to get back to the Cape or Islands, we’ve created a Countdown Clock that computes how many days, hours, minutes and seconds until a vacation begins.

We have shared this Countdown Clock with thousands of vacationers via email and social media. …

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Nov 12 2014

Taking the sting out of a negative review.

I’ve read thousands of guest reviews over the last several years. Many are thoughtful and informative, others are hilarious. And, yes, some are downright ridiculous, like the vacationer who complained that the sand on the beach was “too soft, making it hard to walk.” Or the vacationer who was distraught because there were no …

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Oct 30 2014

Third Time’s the Real Charm – Vacation Rental Photography

There are 25+ homeowners who have hired me multiple times to photograph their home when décor, room configuration, or home improvement updates occur. Like shoulder season bookings being “gravy” for homeowners, forming a lasting relationship with our homeowners is my “gravy”.

As I have said, the favorite part of my job is meeting our vacation …

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Sep 10 2014

My House is Clean – Guaranteed!

I decided this summer that I would offer my tenants a cleanliness guarantee: if they have any concerns at all about my home’s cleanliness, I will bring my housekeeper back, usually within 24 hours.

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