Category Archive: Marketing Your Vacation Rental

Promoting your town/area, early booking incentives, Owner Special, LMAA, SEO, keywords, image names, etc.

May 22 2017

Before and After Examples of Vacation Rental Photography

This is an especially busy time of year for our marketing team. We are traveling to all parts of the Cape to photograph and video homes to help homeowners improve their listings. (We’ve now worked in over 550 homes!) The truth is, we all need to “up our game” to succeed in the growing rental …

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May 05 2017

Promote Your Home with a Lawn Sign

A lawn sign is a great way to promote your rental. Prospective renters who drive or walk by will see your property ID and be able to easily find your listing on our website.

 For a limited time, we will be delivering lawn signs to some towns on the Cape and Islands. (Nantucket and all Vineyard …

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Apr 04 2017

Our first homeowner workshop!

Last Saturday morning, we hosted our first Workshop at our Brewster office. All of our homeowners were invited, and we were thrilled with the enthusiastic turnout, which was almost at capacity. The topic was Social Media Marketing 101 – Using Facebook to Market your Vacation Rental. We spent an hour together reviewing handouts and online …

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Mar 02 2017

How to take interior photos in the offseason

It’s no secret that having large, beautiful photos on your listing will help increase vacationer interest in your rental home. The key, however, is to keep them fresh and updated – even in the offseason.

Our staff photographer, Becky Fischer, and I sat down to discuss pictures and how you can update them even if there …

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Nov 15 2016

Marketing your Vacation Rental. The Roadmap For Success

Every year, we plan for the Homeowner Forum the same way: by asking ourselves two questions.  First, how can we best help our homeowners? And second, how can we change it up from last year’s Forum? This year, we decided to break our presentation, “Gaining the Competitive Edge,” into two sections: marketing and managing. 

Becky Fischer and I …

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