Monthly Archive: November 2014

Nov 20 2014

Keep your income rolling in all year

In speaking with homeowners, I sometimes hear this: “I think I’ll let my subscription expire for a while and reactivate it next year. I need a break from the inquiries.”  Need a break from calls and emails from interested vacationers?  I’m pretty sure I’ve never felt that way.

Here’s one reason I advocate advertising …

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Nov 18 2014

Shedding Some Light on Energy Costs

By now, you have probably heard that NStar has filed for a rate increase of around 29% for 2015.  If approved by the Massachusetts Department of Public Utilities, the average residential customer’s bill will increase by about $28 a month as of January 1.

The utility blames the rate hike on the cost of …

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Nov 12 2014

Taking the sting out of a negative review.

I’ve read thousands of guest reviews over the last several years. Many are thoughtful and informative, others are hilarious. And, yes, some are downright ridiculous, like the vacationer who complained that the sand on the beach was “too soft, making it hard to walk.” Or the vacationer who was distraught because there were no …

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Nov 06 2014

Entering pricing for future seasons

How soon do you set up your pricing and availability for the following seasons? If you’re like some of our Cape and Islands homeowners, you hold off until late in the fall or even the beginning of January. But this delay could be costing you valuable early bookings!

So far this year, our early …

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Nov 05 2014

2014 Homeowner Forum Recap

Weren’t able to attend one of our annual, complimentary Homeowner Forums this fall? Here’s what you missed.

The main focus of the Forums this year was to identify some of the ways in which the vacation rental industry has changed, what homeowners need to do to adapt and remain competitive, and what is …

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